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Channel: Entrepreneur: Latest from Rohan Ayyar
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5 Dashboards for the Data Every Business Needs to Track

People and money are the two constants regardless of what a company sells. Keeping tabs on the comings and goings of both is indispensable.

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How Mass Customization Is Delivering on Its Long-Promised Rewards

Technology, social media, the Internet and logistics are converging to produce the first successes of an idea envisioned a generation ago.

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What Digital Ad Agencies Need to Navigate the Future

In the fast-moving world of online marketing, change is the only constant.

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When It Comes to Knockoffs, Imitation Is the Costliest Form of Flattery

Trademarks and patents are far from perfect protection but they are, literally, the least a business can do to protect itself from counterfeiters.

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Brands as Publishers: Success Follows Successful Content Marketing

How two household names -- LinkedIn and Red Bull -- figured out that big content is key to big user engagement.

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4 Reasons You're Lucky That Angry Customer Is Yelling at You

Listening to unhappy customers is a hard but valuable way to learn how to improve your business and better than them disparaging you on social media.

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The Tough Tradeoffs We Make Deciding to Work From Home or Not

Remote workers are more productive and content but less collaborative and unlikely to be promoted.

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Improve HR Efficiency With These 5 Enterprise Tools

What model will you choose for your enterprise resource planning software suite?

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The Pros Agree These Are the 2 Best Tools for Conversion Optimization

Sometimes you have to trust your gut. Online marketing is not one of those times.

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3 Never-Fail Tactics for Superior Social-Media Engagement

Building a profitable online business is an art but, increasingly, there is some science that helps you figure it out.

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Want to Get Ahead at Work? Be Selfish!

Turns out there really is something to the old adage "Nice Guys Finish Last". Here's how you can finish first.

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Customer Service Is Ground Zero For Success

Try these eight best practices to make sure your company develops a 'customer-centric' focus.

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3 Best Ways to Improvise Your Branding on Digital Channels

Careful use of social media channels can make your brand do wonders

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The Startup's Handbook to Perfecting the SEO Strategy

Online promotion and search engine optimization are some of the biggest challenges for new companies

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The Most Common Mistakes an E-Commerce Website Makes

What holds back online e-commerce websites is the fact that many of them make mistakes that are very bad for business

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